PROJECT TITLE
WINKCLIQUE Wink on Wednesdays/Social Media Post
CLIENT NAME
WinkClique DIY Lash Extensions
PROJECT MANAGER
Amy Hall
POINT OF CONTACT NAME
Amy Hall
CONTACT INFO
Ahallpiano21@gmail.com
PURPOSE
Identify how your content strategy will support your company’s mission.
Inform audience of empowering women by winking on Wednesdays.
GOALS
A summary of the SMART goals for your content strategy.
Improve customer satisfaction by 95%.
Increase monthly sales by 15% by the end of the quarter through targeted marketing campaigns and promotions.
Expand market reach by entering two new geographic locations within the next year.
AUDIENCE
List the persona(s) your strategy will address.
AGE & GENDER: Women between the age of 18-45.
INCOME: Middle to high. Women interested in self-care and beauty services.
OCCUPATION: Stay-at-home moms who are unable to make it to long lash appointments. Professionals, and those women interested in the beauty industry.
LOCATION: Remote areas where services aren’t accessible. Suburban and urban areas with access to beauty salons.
LIFESTYLE: Active individuals that want the convenience of lashes while they workout and even swim. Women who prioritize personal grooming.
STORY
The overall theme or message for your content, including the unique value of your project.
Introduce new lash styles.
TEAM
List the project leader, contributors, creators, and other key stakeholders.
Amy Hall
BUDGET
Outline the expense for this project, and when expenses are expected by week, month, quarter, or year.
Price amount of Facebook analytics for marketing/advertising.
TIMEFRAME
Specify key dates and deadlines for deliverables. Also, include any timeframe for evaluating the metrics of this project.
Post once per day on social media networks.
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