Press Release

PROJECT TITLE

Press Release

CLIENT NAME

WINKCLIQUE

PROJECT MANAGER

Amy Hall

POINT OF CONTACT NAME

Amy Hall

CONTACT INFO

Ahallpiano21@gmail.com

PURPOSE

Identify how your content strategy will support your company’s mission.

Inform audience of how the company began.

GOALS

A summary of the SMART goals for your content strategy.

Drive website traffic and conversions.

Generate awareness, gain at least five reputable beauty and lifestyle publications within the first month.

Establish brand credibility.

AUDIENCE

List the persona(s) your strategy will address.

AGE & GENDER: Women between the age of 18-45.

INCOME: Middle to high. Women interested in self-care and beauty services.

OCCUPATION: Stay-at-home moms who are unable to make it to long lash appointments. Professionals, and those women interested in the beauty industry.

LOCATION: Remote areas where services aren’t accessible. Suburban and urban areas with access to beauty salons.

LIFESTYLE: Active individuals that want the convenience of lashes while they workout and even swim. Women who prioritize personal grooming.

STORY

The overall theme or message for your content, including the unique value of your project.

Beginnings of a new DIY lash extension company. To bring awareness of the application process.

TEAM

List the project leader, contributors, creators, and other key stakeholders.

Amy Hall

BUDGET

Outline the expense for this project, and when expenses are expected by week, month, quarter, or year.

Publication cost on reputable news websites.

TIMEFRAME

Specify key dates and deadlines for deliverables. Also, include any timeframe for evaluating the metrics of this project.

Monthly publications.

PRESS RELEASE

DATE: 9 February 2024

INTRODUCING WINKCLIQUE: DIY LASH EXTENSIONS FOR EFFORTLESS GLAMOUR THAT LAST 7-10 DAYS!

Elevate your beauty routine with WinkClique DIY lash extensions.  Effortlessly achieve glamourous lashes that last 7-10 days without compromising your natural lash health. Get ready for brilliance!

Jessica and Donovan Winters started the WinkClique brand in 2021, to help empower women through DIY eyelash extensions they could do at home.  This company has grown over the past few years from only three styles of lashes to 19 different styles.  Educational how-to videos help women confidently apply these lashes to last 7-10 days making their daily routine of looking presentable and “put together” quick and effortless.

Do you want to be able to wake up looking and feeling beautiful?  Jessica Winters wanted that dream to become a reality not only for herself but for other women as well.  Lashes that frame your eyes are like a beautiful masterpiece that transform your face.  WinkClique is a brand dedicated to enhancing your natural beauty with premium at-home lash extensions.

Customer, Jordan M. reported the following on the Habit style lash, “Hands down the best lashes, not only are they easy to apply and last over a week.  I’m constantly getting compliments on them.”

Created with a passion for empowering women to feel confident and beautiful, WinkClique lashes are designed to simplify your beauty routine and give you a diverse range of styles and preferences.  Each pair of WinkClique lashes are crafted using high-quality materials, ensuring comfort, durability, and a natural look.  Whether you’re aiming for a subtle enhancement or a bold statement, WinkClique lashes offers something for every occasion. 

A lash and a wink get you further than you think.  At WinkClique, we believe in celebrating your unique beauty and providing you with the perfect finishing touch for every look.

ENDS

For media enquires contact: Amy Hall @ https://www.aimableamy.com/blog 623-277-6922

NOTES TO EDITORS

For more information on WINKCLIQUE lashes go to https://winkclique.com/.