PROJECT TITLE
Video Script & Video
CLIENT NAME
WINKCLIQUE
PROJECT MANAGER
Amy Hall
POINT OF CONTACT NAME
Amy Hall
CONTACT INFO
Ahallpiano21@gmail.com
PURPOSE
Identify how your content strategy will support your company’s mission.
Video on the ease and convenience of DIY lash extensions at home. “Wink on Wednesday”.
GOALS
A summary of the SMART goals for your content strategy.
Highlight the money saving and convenience of DIY lash application.
Show the glamour of “Wink on Wednesday” and have it become a trending saying to customers. Having customers submit their photos or videos of winking with their lashes mid-week.
Encourage the importance of using quality products for best results. Build a community of women who support each other by encouraging one another to make the world a beautiful place wherever they go.
AUDIENCE
List the persona(s) your strategy will address.
AGE & GENDER: Women between the age of 18-45.
INCOME: Middle to high. Women interested in self-care and beauty services.
OCCUPATION: Stay-at-home moms who are unable to make it to long lash appointments. Professionals, and those women interested in the beauty industry.
LOCATION: Remote areas where services aren’t accessible. Suburban and urban areas with access to beauty salons.
LIFESTYLE: Active individuals that want the convenience of lashes while they workout and even swim. Women who prioritize personal grooming.
STORY
The overall theme or message for your content, including the unique value of your project.
Educational and engaging video on the highlights of the process of applying the lashes.
Women of all different ethnic backgrounds, smiling and winking. Clear close-ups of eyes.
TEAM
List the project leader, contributors, creators, and other key stakeholders.
Amy Hall
BUDGET
Outline the expense for this project, and when expenses are expected by week, month, quarter, or year.
Lash extensions $8, adhesive $8, tweezers, lash press, mirror and location
Depending upon how many women are filmed, cost will be around $50.
TIMEFRAME
Specify key dates and deadlines for deliverables. Also, include any timeframe for evaluating the metrics of this project.
- First Script Draft 1/13/2024
- Revised Script 1/20/2024
- New Budget 1/22/2024
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