FACEBOOK

Facebook is a powerful tool that is widely used by over 3.05 billion active users.  When attempting to build a company's brand this is a great social media platform to use.  It is a well-known site and undeniable that this is a powerhouse in the social media world.  Mark Zuckerberg's vision, user-friendly interface, and the platform's ability to connect people globally have contributed to its widespread popularity.  Facebook has evolved from not only connecting people with family and friends; businesses are able to utilize this platform to have a wider reach to people on their daily scroll.  Additionally, acquisitions like Instagram and WhatsApp expanded Facebook's reach, solidifying its position as a social media powerhouse. Facebook has wonderful tools for businesses to utilize in regard to marketing analytics.