PROJECT TITLE
NEWSLETTER #1 Spring into Stunning: DIY Eyelash Extensions!
CLIENT NAME
WinkClique
PROJECT MANAGER
Amy Hall
POINT OF CONTACT NAME
Amy Hall
CONTACT INFO
Ahallpiano21@gmail.com
PURPOSE
Identify how your content strategy will support your company’s mission.
Introduce the spring style of lash line-up.
GOALS
A summary of the SMART goals for your content strategy.
Visually appealing newsletter with CTA giving additional information.
Bright color pallet interjecting the feel of spring.
Increase audience reach through email newsletter by 20%.
AUDIENCE
List the persona(s) your strategy will address.
AGE & GENDER: Women between the age of 18-45.
INCOME: Middle to high. Women interested in self-care and beauty services.
OCCUPATION: Stay-at-home moms who are unable to make it to long lash appointments. Professionals, and those women interested in the beauty industry.
LOCATION: Remote areas where services aren’t accessible. Suburban and urban areas with access to beauty salons.
LIFESTYLE: Active individuals that want the convenience of lashes while they workout and even swim. Women who prioritize personal grooming.
STORY
The overall theme or message for your content, including the unique value of your project.
Spring is in the air.
TEAM
List the project leader, contributors, creators, and other key stakeholders.
Amy Hall
BUDGET
Outline the expense for this project, and when expenses are expected by week, month, quarter, or year.
N/A
TIMEFRAME
Specify key dates and deadlines for deliverables. Also, include any timeframe for evaluating the metrics of this project.
Spring 2024
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