The major take-aways I learned from writing newsletters is the importance of keeping the information easily viewable. Infographics are set up similar to a newsletter. Usage of photos and keeping information easy to read and find. Newsletters should flow and have a uniform feel depending upon what company you are writing about.
When writing a newsletter it is important to include the following:
- Engage with your audience, think about demographics and what type of content will work best.
- Be consistent when you send out newsletters, whether it is weekly, bi-weekly, quarterly, or monthly.
- Ask what content will keep your audience coming back for more.
- Grab the attention of your audience by using compelling subject lines and call-to-action.
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